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Nigerians in particular have come to embrace multi-level marketing popularly known as network marketing or Direct Selling, as evidenced by...
Monday, 28 April 2014
ARE YOU IN THE RIGHT COMPANY?
Nigerians in particular have come to embrace multi-level marketing popularly known as network marketing or Direct Selling, as evidenced by a wide range of Direct Selling companies, especially in Nutrition industry. These include, GNLD, Forever living, Tarcely, Green world, Kedi, Edmark, Noni, Longrich, Tiens, Alliance In Motion, Green life, Trevo, organogold QNET and others. The news has it that Vemma will launch in Nigeria by 2nd of May, 2014.
Good as these companies present their products, compensation plans and campaign to capture their fair share of the Nigerian Market, most Nigerians are ignorant of the strengths and potentials of these outfits to help the promoter to achieve the so much touted "residual income/financial freedom". So many just follow their friends without adequate research on the companies they join.
Be it as it may, the primary consideration of any serious network marketer should be "What product or service am I interested in?" Then he or she has to look for thr "right" company with the right "attitude" in terms of compensation and training opportunities! Many Nigerians are yet to get to this level of rationalisation.
Are you in the righ company?
The answer could be found in the Direct Selling News, an international rating organisation, which "Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world."
The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.
According to the 2014 DSN release only FOUR NUTRITION companies operating in Nigeria made the top 100 list in the whole world. They are
1. LONGRICH. #42
2. VEMMA. #53
3. ORGANOGOLD. #55 and
4. GNLD. #69
see http://directsellingnews.com/index.php/view/2014_dsn_global_100_list#.U14FdrC3NyV for full listing.
Interestingly, in whole of the Travel Industry which is the biggest and commands about $7 trillion in annual sales, the youngest in the industry,
WORLDVENTURES (#65),
which is just 8 years old came FIRST, with a post of $195million in sales in 2013.
Nigerians can also get better information about industrial analysis and opportunities of choosing the right company by reviewing the research report of a professor of Network marketing at www.gumballs.com
If you find yourself in the wrong company, you have a choice: work harder to bring the company up to reckoning OR vote with your feet and go with the right company. Which is smarter? Only you can decide.
P.S. Singhu Nigeria Ltd offers free consultancy services on Mult level marketing.
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